马先生
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- 职位介绍
- The Regional Marketing Director will work in partnership with HQ and the Senior Marketing Director to develop, manage, and execute the strategic direction of the brand in assigned territory. They will ensure structured alignment to the brand’s global marketing standards, objectives, strategies and philosophies. The Regional Marketing Director will be responsible for creating, planning, managing and executing all marketing events and programs that are articulated in the local annual Marketing plan within clearly specified objectives, KPIs, and budgets. The Regional Marketing Director will integrate key brand platforms - Music, Action Sports, Motorsports, Gaming & Monster Girls into key sales initiatives to leverage and build brand awareness for Monster Energy through diligent trade marketing, BTL marketing, and integrated campaigns. This role is keenly focused on driving brand and business interests within region and in collaboration with bottling partners and sales colleagues. 职责描述： Bring Monster Energy image to life by implementing Brand Building strategies through (1) Consumer and Trade Promotions (2) Event Execution (3) Digital (4) Social Media (5) Branding (6) Event Sampling (7) Budget Control, (8) Activating Monster Energy Properties among relevant audiences (9) Relationship development. All elements should be defined in a clear Annual Marketing plans with defined budgets. 1. Consumer and Trade Promotions - Work with Distributors and HQ to develop cost effective promotional platforms that drive trade wide executional scale, product trial, brand awareness and sales volumes. 2. Event/Sponsorship execution- Negotiate and execute events and sponsorships at all levels based on relevance to key marketing platforms and marketing budget versus clear ROI analysis. 3. PR/Digital Leverage Programs – Drive PR and Digital Leverage Platforms to ensure all Event/Athlete spend are maximized through to touching our core target consumers to recruit new drinkers and maintain brand adorers. 4. Social Media - Grow social media Fans in Facebook, Instagram & Twitter trough different activities or promotions in consultation with our global digital experts. 5. Branding-Ensure that all branding/ logo use is acceptable at least at all events and activations and is approved and under the direction of the Senior Director of Marketing according to Monster Branding Guidelines. 6. Event Sampling- Manage Sampling Program including direct management of MAT team leaders in relevant territories. Carry out large scale, event based product sampling operations 7. Budget Control- Accountability and tight control of Marketing budget based on annual plan set in conjunction with Senior Marketing Director and HQ Marketing. 8.Activate Monster Energy Events & Properties-Activate & leverage global, national & regional events & properties that fit within established local market business plan-Leverage local media merchandising opportunities 9. Relationship development-Entrench yourself & Monster Energy in the local sport & culture scenes relevant to key targeted consumers. Develop & maintain relationships with opinion leaders in your market for the key image building scenes in sport & culture. With local network of opinion leaders, develop new ideas that bring the brand to life through local image building scenes. Develop close and collaborative internal relationships with key Stakeholders locally and at HQ. Ensure relationships remain professional to ensure rational decision making based on clear ROI. The ideal candidate will be a self-starter and possess the ability to maintain confidentiality and will have some marketing experience. Candidate needs to be well versed in the business side or marketing and understand how to motivate third party distributors to take action. This includes working in conjunction with sales colleagues and distributor partners to clearly align on objectives, plans, programming, KPIs, and budgets. 任职要求： Relevant Work Experience: 7+ Years in Marketing • Native in Chinese and fluency in English, both spoken and written • Education Level: Some College Coursework Completed, Bachelor’s Degree Desired • Good writing skills • Utilize Microsoft PowerPoint and Excel at high competency level, MS Word, and Outlook • General knowledge of marketing desired or education in a related field • Position requires independent judgment and initiative, strong attention to detail and the ability to anticipate needs and can accomplish tasks without direction • Strong knowledge in Trade Marketing and BTL Marketing. • Will take direction without question and ability to work in a team-oriented environment • Must have a clean driving record. • Ability to work long hours and consecutive days. • Maintain a Monster brand-oriented image. • Multi-cultural, with understanding of the Monster positioning and lifestyle. • Regular weekend work required to execute key events.
- 其他信息
- 语言要求：英语
- 所属部门：市场部
公司简介
“Monster Energy Co.” headquartered in California US is typical global Energy Drink provider who sells main brand Monster and several other Energy Drink brands over 180 countries. Monster brand was created in 2002 and is currently the popular energy drink in many countries including US, Japan and Korea. The rapid sales growth over the years also reflected in the company stock price. It surged over 1,000 times in the last 20 years, which led the stock price growth among all S&P listed companies.
The secret recipe for success is that we always believe Monster is more than an Energy Drink but a Life Style! With a rich portfolio of innovative products and unique, cool marketing campaigns around our core pillars like motor sports, Music, E-Gaming, Monster creates a strong bond with our fans all over the world.
With the partnership of Coca-Cola system formed in 2015, Monster accelerated expansion globally and entered China Market in 2016, a priority oversea market. Monster is committed to working closely with Coca-Cola system partners in China including Swire and COFCO to build a new era of Energy Drink in China market.
总部位于美国加州的魔爪能量饮料公司是全球闻名的能量饮料公司，在全球180多个国家销售主品牌”Monster魔爪”以及所拥有的其它品牌能量饮料. "Monster魔爪"品牌创建于2002年，在美国，日韩等多个国家区域都是非常热门的能量饮料品牌。多年来的业绩高速成长也反应在公司股票价格上。在过去的20年里，Monster股票（MNST)价格增长了1000多倍，同期S&P成分股中股价增长更是可圈可点。
魔爪成功的秘诀在于，我们始终相信魔爪不仅仅是一种能量饮料，而且是一种生活方式。魔爪拥有丰富且具有创新力的产品线，同时以摩托汽车运动、音乐、电竞等核心支柱为主线不断打造推出独特、酷炫的营销活动。这使得魔爪与我们在世界各地的粉丝形成了强有力的黏性社群。
随着2015年与可口可乐系统的合作，魔爪加速了全球扩张。在2016年，魔爪进入了中国市场，也是公司总部下重注投资的海外市场。魔爪将不遗余力地致力于中国市场，与太古和中粮在内的可口可乐系统紧密合作，创建一个中国能量饮料市场的新时代！
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