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Talent Acquisition Partner · 雀巢（中国）-kaiyunI体育官网网页登录入口-ios/安卓/手机版app下载

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职位介绍: Senior Brand Manager - Dairy 负责品牌：雀巢怡养 Main Purpose of Job Delight target consumers, build a strong brand and generate strong brand building results Key Outputs： P&L Accountability &PFME Management: understand the P&L and sense of the drivers at highlevel, have knowledge of business impact of PFME, measuring the ROI of key activities, ensure brand sales volume and profit growth opportunities. Work with finance for financial forecasting, financial updates and key indicators. Market Consumer Insight: Lead on-going analysis of 5C in larger scale of complexity; Briefing agencies and preparation for research; can independently apply researching tools from understanding to generate insight starts to create additional business proposition Develop and updates consumer portrait, engages and aligns business partners to ensure the best choice of target consumer for brand building and business development Closely monitor and analyze business performance, market and competitor trend, and generate business implications by connecting dots via internal/external data Brand Planning and activities Execution: Be the single point of contact for certain product series of brand, have ownership of the brand, enforce brand equity building by applying Nestle Way; deeply understand and activate brand essence; Contribute to creating short & long-term strategies for brand .Lead execution of strategy towards tastier and healthier products and packaging; ensuring the product and packing experience is always aligned with brand essence. Lead development of Brand annual marketing plans and operational plans. With experience of most aspects of brand management, able to be much accountable to deliver plan to execution flawlessly. Drive brand performance evaluation and recommend solutions, initiate activities and/or collaborate cross-function to achieve planned targets. Contributes to development and executes ICP plan; Help construct MBS Innovation & Renovation (Idea to launch) : Co-lead full Idea-2-Launch cycle in Nestle way (collaborating with Project Mgr.) with full ownership of NPD concept ideation, recipe design, PKG design, manufacture solution, SPC study, RTM planning till activation development. Also responsible for proposal presentation in all Gates to stakeholder Major project: Run mix campaigns of ATL and BTL, with strengthen social digital aspectss etc. proven independency in leveraging digital for brand growth e.g. Develop the E-business, activation in multiplatform, social media campaign, digital communication Deep understanding of key sales channels of business facilitates capability of designing and delivering customized activation accordingly fitting channel phylosophy to achieve win-win result - including retail supermarkets, traditional EC, interest EC, O2O, etc. People influence: Start to lead alignment and developing relationship among key internal and external stakeholders; motivate and engage the partners to ensure teamwork in achieving stretching objectives; Have autonomy in several aspects in the role, less day to day guidance needed Key Experiences: Bachelor's degree above, Minimum 6 Years experience in Marketing or major years of experience in brand/product management/marketing plus other function ideally Sales at Nestlé or equivalent FMCG Experience working in cross functional teams, managing cross functional projects 有健康行业市场经验优先

其他信息: 行业要求：全部行业

公司简介

雀巢作为世界食品饮料巨头，拥有2000多个品牌，从全球知名品牌，到各地最受欢迎的本土产品，业务遍布全球191个国家。中国是雀巢公司全球第二大市场。雀巢公司在中国的愿景是，为消费者提供营养、健康、安全、美味的产品，帮助人们生活得更健康、更幸福，为股东和社会创造共享价值。为了实现这一愿景，截止到2015年底，雀巢在华分别投资建设了从原材料采购，到产品研发和生产等各种基础设施，其中包括34家工厂、4个研发中心、1个食品安全研究院、1个奶牛养殖培训中心和一个咖啡中心。如今，通过雀巢以及合作伙伴品牌，雀巢公司为消费者提供从婴幼儿营养到成人及中老年奶粉，从糖果巧克力到冰淇淋，从瓶装饮用水到早餐谷物，从特殊用途食品到皮肤健康产品。

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