吴女士
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- 职位介绍
- Position Purpose (Overview of the position) Blue SUV Senior Brand Strategy Manager is responsible to drive the development and execution of product marketing, product/brand strategy, marketing plans to build the product/brand awareness, desirability and convert consumer engagement & sales in long-run vision. This role requires to collect and develop market needs, product line-up and pricing strategy, communication strategy, campaign strategy to increase sales leads and traffic. Product and Marketing business capability is essential. Key Roles and Responsibilities • Identify and implement Blue Product/Brand/Marketing strategies based on industry analysis, consumer/shopper insights, competitors’ trends and market opportunities. • Interface with MarComms agencies, developing brand annual calendar and wisely use available resource to achieve business targets, including but not limited in brand sales, pillar/category performance, retail excellence, campaign delivery, consumer acquisition, consumer retention (CRM), brand awareness improvement. To liaise with Sales team and cross-functions to make sure timely new launches/sustainment (G-T-M plan) in China. • Achieve business results through executional excellence and partners with cross functional teams to ensure MKT activities are executed according to strategy and are supported by investments in advertising, digital/social and promotions. • Provide timely and insightful business analysis and reports to adapt strategy and action plans. • Lead launch pricing and volume development. • Support Retail and quarterly FMVM allocation.High sense of identifying potential synergize opportunity with Prime Brand and Central Marketing. Candidate Specification Bachelor degree or above. More than 10 years in China Auto Consumer Marketing, ATL+BTL and Digital, Product Marketing. Experiences in Brand and product communication is a MUST. New energy vehicle industry experience is preferred. Project Management: Ability to inspire and lead team, hold them accountable to deliver project deliverables Strong communication, and good at coordinating and mobilizing the internal and external resources. Fluent Mandarin & English capability. Knowledge of Communications and Market Analysis as well as product understanding. Strategic thinking and sense. Enthusiasm to car industry. High energy, self-starter, with ability and desire to take responsibility and deliver results with minimal supervision. Ability to work within a diverse environment. Fast learner with ability to understand complex issue and work under pressure.
- 其他信息
- 行业要求：全部行业
公司简介
江铃福特汽车科技（上海）-kaiyunI体育官网网页登录入口-ios/安卓/手机版app下载（以下简称：江铃福特科技）总部设于上海。2023年8月，江铃福特科技推出面向户外越野生活爱好者的全新渠道品牌“Ford Beyond福特纵横”，集户外越野产品与体验、丰富多元的个性化改装体验与链接全球的社群体验于一体，福特纵横致力于成为户外越野生活方式的先驱者，不仅为用户带来一站式户外越野生活新体验，也成为福特品牌挑战自我、颠覆自我的新力量。
福特纵横旗下经营两大产品矩阵：由专业级山野利器福特游骑侠Ranger、纯血硬核越野车福特烈马、超性能越野皮卡福特F-150猛禽组成的“硬派越野”；以及由臻三排大七座宽适SUV福特领裕、宽适先锋大五座SUV福特领睿、立体大空间商务MPV福特途睿欧组成的“城市探索”。
福特纵横甄选超过3,000件户外生活精品及超过200件官方和纵横精选改装件，满足户外越野爱好者的个性化需求。同时，福特纵横也为全球户外越野爱好者提供一个集内容分享、交流、共创于一体的全球社群平台，与兴趣爱好相投的全球车友们创造了从线上延伸至线下的交流机会。
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